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Marketing is often defined as providing products and services that help satisfy the needs of a particular market. Advertising is differs from marketing, which is a much broader concept. Important forms of marketing communication are Advertising, sales promotion and public relations

The following factors should be considered when building a Marketing Strategy:- a) Satisfying Customers Expectation b) Provide a Wide Range of Customer Information. c) Extreme Target Marketing. d) Stimulate Impulse Purchases. e) Customized Product and Service Offerings e) Takes Prospects Right to the Sale. f) Conveys Perception of Being a Full-Service Provider. g) Lower Overhead. h) create lower costs, better service i) Create a worldwide presence.

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Thursday, June 28, 2007

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